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Тренинги, Курсы, Обучение — Agile, Scrum, OKR
Тренинги, Курсы, Обучение — Agile, Scrum, OKR
Тренинги, Курсы, Обучение — Agile, Scrum, OKR

Learn Growth Hacking — how to build growth loops and perform A/B testing

Learn Growth Hacking — how to build growth loops and perform A/B testing
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You will learn how to implement the Growth Scrum framework

You will learn how to implement the Growth Scrum framework

  • Scrum for explosive growth — what allows you to quickly make changes to the work of the Growth Team
  • The faster the team adapts to change and reality, the faster it finds paths to success
  • Cross-functionality and Growth Hacking = synonyms, and Scrum combines these terms into tactics
You will master the AARRR product metrics framework

You will master the AARRR product metrics framework

  • Most businesses forget about Acquisition and Activation, but you won't
  • You will learn how to masterfully work on attracting and activating new users
  • You will develop a retention strategy for current users
Growth Tools & Unit Economics

Growth Tools & Unit Economics

  • You will be able to calculate economic scenarios for the development of a product before its launch
  • You will learn how to manage acquisition and retention metrics CAC, LTV, ROMI, ARPU
  • You will have a suitcase of growth tools and use them where everyone gives up
You will learn how to apply the A/B testing method

You will learn how to apply the A/B testing method

  • Trust, but check, if your product works or not
  • You will learn how to conduct the most risky, high-quality and valuable tests of product hypotheses
  • You will learn how to work with the final data obtained during the A / B test and extract insights from them
You will learn how to create Growth Loops

You will learn how to create Growth Loops

  • You will learn how to model a loop that causes your key metrics to grow forever
  • You will study the cases of the world's top companies that have created the most inventive growth loops
  • You will master the mechanics of creating growth loops and be able to apply them in your daily work
You will create your own metrics tree

You will create your own metrics tree

  • You will learn how to create your own metrics tree that visualizes your business metrics by their ROI priority
  • You will be able to justify the need for the team to work on specific indicators, based on their priority
  • You will understand how to determine the North Star Metric — a key business metric that employees and products should focus on
North Star Metric

North Star Metric

  • You will learn to identify the most important numbers to work on in a product priority
  • You will learn how the North Star metric affects the backlog of the growth and development team, as well as how to manage it
  • You will be able to talk with top management in the language of metrics, goals and key business performance indicators
You will learn how to run Growth Scrum teams

You will learn how to run Growth Scrum teams

  • You can quickly launch growth teams with retrospectives, stand-ups and demos
  • You will be able to plan the backlog and sprint of your team with a focus on key metrics
  • You will teach your team how to find growth hacks and validate the most daring product hypotheses
Customer Acquisition Channels

Customer Acquisition Channels

  • You will be able to find the most effective customer acquisition channels and scale their capacity
  • You will learn how to create a flow of leads and traffic with the most lean and non-standard tools
  • You will learn how to work with the Awareness and Acquisition stages of the pirate metrics funnel
Advanced Digital Product Management & Development
Разработки и управления IT–продуктами

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