The JTBD approach will allow you to integrate into the chains of user scenarios using hypotheses that are valuable to users
Jobs To Be Done interview
You will learn how to test the generated hypotheses on Jobs To Be Done during the interview
You will learn about the Jobs To Be Done interview and the Power of Progress JTBD
You will learn how to conduct Jobs To Be Done interviews
User Stories
You will learn what user stories are
You will learn how to design User Stories
You will learn how to describe the needs of the client who will use the product and perform prototyping
Bottlenecks in the CJM product
You will learn how to find bottlenecks in the CJM product
Custom Scenario Gap Map
Eliminate bottlenecks in product CJM with unit economics metrics
AARRR framework
You will learn about pirate metrics
You will work on acquisition and retention metrics using the AARRR framework
You will learn how to implement pirate metrics in your company
The battle of comparing your product to the competition
You will learn how to win in the battle of comparing your product with competitors
You will learn how to win the hearts and minds of your customers by communicating your unique value proposition, overcoming competitive pressure, making your offering stand out, and avoiding common objections
You will learn how to study and use competitor analysis to make confident decisions about pricing, positioning, and other critical aspects of product planning
Fail Fast principles
Fail Fast — How not to be afraid to fail and capitalize on them
You will learn how to fail quickly, adapt and succeed in an ever-changing business environment
You will learn how to fail without losing customer trust and how to change your mindset from risk-averse to more creative
Product value hypotheses
You will learn what the Product Value Hypothesis is
You will learn how to form Product Value Hypotheses in the language of the user
You will learn how to implement Product Value Hypotheses in the user's language into your product.
Product Values
You will learn about the formation of an offer at 4 levels of value
You will be able to form offers at 4 levels of value
You will learn how to convey to users the value of the product in its language with maximum conversion
