You will learn such product metrics as: COGS, ROI, ROMI, EBITDA, Churn Rate, APC, ARPU, etc.
You will learn to predict and make assumptions for business models
You can easily navigate most product metrics
You will be able to justify management decisions with the help of metrics
You will learn how to quickly test your hypotheses
You will learn the Fail Fast method, which will help you not spend a lot of time testing a hypothesis
You will master the First Sale method, it will help you find customers
You will learn how to use time effectively to create a product
You’ll start using «AARRR» framework
You will learn how to work on user acquisition based on unit economics
You will learn the mechanics of retaining and returning users to the product without inflating costs
You will be able to build a referral program to grow almost free referrals
Learn to prioritize hypotheses based on key product metrics
This will help you test the hypotheses with the highest expected conversion first
You will learn how to use quantitative data, qualitative feedback, and user behavior to decide which hypotheses are most likely to lead to a successful product launch
You will be able to create Agile development process that focuses on learning at each iteration and rewards failure as an important step in the process
Master the tracker competencies of a product team, Scrum team or startup, bringing them to digitized financial results
You will learn how to organize traction meetings in teams
You’l learn to be a successful Scrum team tracker
You will become a high-valued employee for a successful company
You will create a product prototype using the Lean Startup approach
You will learn the method of lean product launch so that you don’t lose money, or almost don’t lose money
You will be able to develop your own Lean Startup strategy based on running micro experiments
You will learn many Lean Startup cases using Growth Hacking tools
You will understand the power of Get Out From The Building
For testing your hypothesis, it is very effective to just sell it to random people on the street — it's not scary
You will learn how people buy from you and how to give them everything they want so that they easily ask for more
You will learn to ask questions and make observations that reveal opportunities for improvement
You’ll learn Riskiest Assumption Test
You will understand how to reduce the cost and time-to-market for MVP
Learn to determine which hypotheses are worth taking into consideration and which are not
You will learn how to quickly check the viability of products that are about to hit the market
You’ll create your first Lean Canvas prototype
You will be able to evaluate systems of related business processes
You will find the most successful channels for product marketing
You will determine the value of your product for the consumer
You’ll learn HADI cycles, PDCA cycles, Scrum
You will be able to understand why HADI cycles and PDCA processes are often used in combination with each other and provide a complete picture of how processes can be successfully managed
You will also learn the basic principles of Scrum and the benefits of a Lean approach
This will help you quickly and successfully test hypotheses and get increment from each hypothesis
