You will be able to leverage your corporate innovations by leveraging competitors
This will help you get the most out of your innovations while using fewer resources
You will learn how to develop a winning strategy around your competitors and use their research, products and services to innovate aggressively
You will learn about the strengths of your competitors, their weaknesses and opportunities for innovation. You will be able to enhance corporate innovation by leveraging competitors
You will be able to conduct ABCDX customer segmentation
You will learn how to focus on the most valuable customer segments
You will be able to make only those features that will be valuable for your main target audience
You will be able to use only profitable acquisition channels
You will learn to spot good opportunities to create innovations
In order for innovations to have a greater reach and bring more profit
You'll learn how to track successful innovation opportunities and make them work at scale so you can create products and services that people love
You will be able to understand the secret behind the popularity of social networks, track down successful opportunities for innovation and make them work on a large scale so that you can create products and services that people love
Application of unit economics at the stages of launch, development, product launch
You will be able to develop a strong business model, show the value of each feature you create, assess the degree of risk, and fine-tune the model to suit your company's needs
You will be able to define performance benchmarks that you can use as indicators of success or failure in your organization
You will learn how to identify key revenue and cost drivers for new products and their impact on profits
Trendwatching and Benchmarking
You will learn how to use trend observation and benchmarking as strategic foresight tools to identify emerging opportunities, spot new trends, and develop better go-to-market strategies
You will be able to apply this method to relevant industries, markets or companies, identifying potential success factors, trends and how to use them in strategic decision making
You will learn how to extract information from websites, how to create valuable metrics that make it easier to identify trends, and how to use these metrics in context with your experience or experience in an organization
How to design research from concept to research
You will learn how to design research in a cool way.
You will learn how to conduct business research
You will learn the structure of research
Monetization Models
You will master the nuances of 5 monetization models in relation to marketplaces, digital services and classifieds
You will learn how to choose monetization models
You will choose the most suitable monetization model for your product
Together we will analyze your indirect competitors that are not obvious at first glance
You will be able to identify your true competitors, evaluate your capabilities and strengths against the weaknesses of these competitors, and evaluate how your customers behave when they encounter these products/services in the market
You will learn how to gain insight into your market, formulate a strategy for analyzing indirect competitors, and identify indirect competitors that are not obvious at first glance
You will learn how to identify your competitors, understand their market and competitive positions, learn from their successes, and proactively address any direct or indirect competitive threats you face
Consumer demand analytics
You will learn how to calculate risks from all areas of public life using PEST analysis
You will learn how to calculate the market size (PAM, TAM, SAM, SOM) to determine the growth ceiling for your project
You will be able to assess the strengths and weaknesses of competitors using the competitiveness polygon
We will share sources where you can get ideas for new digital products
If you're having a hard time finding inspiration for your ideas, these resources will help you find it
We will teach you some strategies for creating digital products that will help grow your business now or in the future
You will learn how to create meaningful and unique products that your audience will like
