You will be able to justify management decisions with the help of numbers
You will be able to innovate based on these metrics
Economic and product metrics — differences and dependence
You will learn how to focus the product team on the most important metrics and goals to increase the likelihood of achieving them
You will learn how to develop and report on the main economic and product metrics — costs, ROI, MRR and LTV
You will master SaaS margin calculation based on key financial documents
Business Model Validation Methodology
You will begin to evaluate product potential critically
You will master the methodology of checking business models
You will learn how to design and conduct your own validity test, build multiple business models from scratch, and apply these skills to real world scenarios
Modeling Unit-Economics scenarios for a future product
You will learn how to calculate the unit economics of a product and generate a high-margin product growth model
You will model Unit-Economics scenarios for a future product
You will learn how to act in the absence of a budget
Focus of the product team around the key "North Star» metric
You will learn how to measure the key value of a product for customers/users
You will learn the method of analyzing product metrics based on the behavior of groups of people (cohorts)
You will learn how to calculate the willingness to recommend a product to other people and influence this indicator
User Acquisition и Customer Acquisition Cost
You will learn how to manage the cost of user acquisition and paying customers
You will learn how to lose a company by incorrectly calculating CAC
You will learn how to manage the cost of user acquisition and paying customers
Actionable and non-actionable metrics and working with them to achieve business results, not reporting
You will understand how to determine the objectivity of the indicator
You will learn to distinguish "vanilla" metrics from real ones, so as not to put the company's money at risk
You will master the best practices for collecting, analyzing and presenting data to make informed decisions
Retention, Churn Rate, Return of Investments
You will be able to justify management decisions with the help of numbers
You can easily navigate most product metrics
You will learn how to measure customer retention and churn rates and where to focus your efforts to reduce the chance of customer loss
AAARR framework and Acquisition funnel bottleneck identification
You will learn the AAARR framework
You will learn how to identify bottlenecks in the Acquisition funnel
You will learn how to increase two vital indicators for the product: the number of active users and revenue
Predicting Business Scenarios through Unit Economics
You will be able to calculate the unit-economy of the future product
You will be able to calculate business economic development models, its strengths and weaknesses even before it starts
Development of product hypotheses from unit economics
