Knowledge Base

Administrative management theory is a branch of organizational theory that focuses on the management of organizations and their resources…
Pirate Metrics is a tool that helps businesses track their metrics and analyze their growth. It's used to measure the progress of a business…
17 October, 2022 г.
Conway's law is a theory about how software is designed, which states that the structure of a software project mirrors the social structure…
A Gantt chart is a type of bar chart that shows the start and end dates for tasks, as well as their dependencies on other tasks
Lean Prioritization is a method for making decisions that help you achieve your goals. It helps you make better use of your resources and avoid wasting time…
17 October, 2022 г.
Open Space Technique is a meeting method that encourages participation, collaboration and idea sharing. Open Space technique is a method of participatory management…
17 October, 2022 г.
A value proposition is a statement of how your product or service will add value to your customers. It's the reason that people should choose to buy from you…
If you're selling a product, you want to make sure that you're offering them exactly what they want and need. You can't do that unless you…
31 October, 2022 г.
The McKinsey 7s model is a great way to analyze your company's strengths and weaknesses. It helps you identify areas for improvement…
A product backlog is a list of all the things that need to be done to complete a project. It's an ordered list of requirements and tasks, which…
Tuckman's model theory is a model for the stages of team formation. According to the theory, teams go through four phases…
Customer segmentation is a marketing strategy used to divide customers into groups based on their preferences, needs, and behaviors. It allows marketers to develop marketing strategies…
17 October, 2022 г.
Brand management is the process of developing, protecting, and maintaining a brand. Brand management includes all activities…
17 October, 2022 г.
As a product owner, you are responsible for the success of your product. You do this by facilitating collaboration between your team, stakeholders and customers. You are responsible for creating…
17 October, 2022 г.
Kanban is a method of managing workflow using a visual representation of the workflow, which is called a Kanban board. The Kanban board can…
Kanban WIP limits are a way to manage work-in-progress (WIP) in a Lean/Agile process. WIP is the number of tasks that are actively…
You can apply OKRs in any type of organization, including startups, small businesses, non-profits, and large corporations. The process of setting OKRs is…
Scientific management is a style of production management that aims to analyze and improve work processes by applying the principles of science. The basic idea is to systematically study…
Just in Time (JIT) is a process that aims to eliminate waste, improve quality and reduce costs. It is a production method that focuses on meeting customer demand with…
Product backlogs can change for any number of reasons, and in fact it's important that they do. The product owner is responsible for…
User story mapping is a collaborative process that involves the entire team and helps to identify the core of what users want, as well as the most important…
The VoC can help businesses understand what their target audience is thinking and how they want to be treated. By understanding the VoC, companies can…
Scrum ceremonies are important because they help the team communicate their status and accomplishments to the rest of the company. It's also a great way for…
Elton Mayo's human relations theory is a theory that states that employee satisfaction and productivity can be increased by improving the working conditions of…
Product backlog refinement is the process of reviewing the backlog, identifying user stories that are not yet ready for development, and refining…
LeSS framework is a method for scaling agile development. It was designed to help teams work together in a way that allows them to be more effective…
Bureaucratic management is a system of management that utilizes rules to govern the behavior of employees. Bureaucratic management is often associated with…
The importance of jobs-to-be-done is that it's a way of understanding how people use products and services in the real world, which is what every company…
17 October, 2022 г.
The ICE scoring model is an evaluation tool that measures the impact, confidence, and ease of use of a product. The acronym ICE is used to describe…
17 October, 2022 г.
Management 3.0 is a management style that combines the traditional top-down, command-and-control approach with a bottom-up, collaborative approach. In this model, employees are…
Theory X management is a traditional approach to leadership. It assumes that employees are lazy, unmotivated, and need to be controlled by…
PERT stands for "Project Evaluation and Review Technique," which is a method of project management used to manage complex projects. It uses a network diagram to show…
Customer lifetime value is a metric that measures the long-term profitability of a customer. It's an important figure for businesses, particularly when…
LeSS focuses on identifying the core of your product and removing all non-essential features, while SAFe focuses on identifying the core of your…
A performance review is an important part of any employee's life. It helps both the company and the employee to understand how an employee is doing, what…
17 October, 2022 г.
Lead time is the amount of time it takes to produce a product or service. Lead time is the difference between the start of production and…
17 October, 2022 г.
Kanban is an Agile software development method that focuses on pulling work from one stage of a process to another, rather than pushing it through…
A performance review is an important part of any employee's life. It helps both the company and the employee to understand how an employee is doing, what…
The idea behind 360 degrees assessment is that it allows employers to get valuable insight into what employees think about the company, and how…
The lean mindset is a way of approaching problems and challenges that doesn't focus on the solution, but rather than problem itself. The goal is to…
A service blueprint is a document that describes the process of delivering a particular service. It can be used to define and…
17 October, 2022 г.
PEST analysis is a way to analyze the external factors that could influence your business. You can use it to help you make strategic decisions about…
17 October, 2022 г.
Lean Six Sigma combines these two concepts by focusing on eliminating waste in order to drive up customer value. Waste is defined as anything…
A product backlog is a list of all the features that need to be added to a product to make it complete. It's usually ordered by priority and contains…
17 October, 2022 г.
The idea behind the STAR method is that you should have a well-organized set of stories about things you've done in your…
The Nadler-Tushman congruence model is a way to understand how different groups within an organization work together and make…
The Start, Stop, Continue method is a simple method for effective team retrospectives. It helps you organize your thoughts and get your team on…
You should choose the metrics you want to track before you start building your product, so that you can make decisions based on…
Scrum ceremonies are the set of activities that every scrum team performs to help them see their work from start…
When you are explaining a Venn diagram, it is important to remember that it is a visual representation of two or more sets on the same…
T-shape competencies is a theory that explains the types of skills that are needed in today's business environment. The T shape represents the depth of expertise and…
The first step of a SWOT analysis is to identify your strengths and weaknesses. Strengths are characteristics that make you…
Scrum is a management framework that helps teams work more efficiently, with more transparency and collaboration. It's based on the idea that…
17 October, 2022 г.
MVP stands for minimum viable product. It's a term used in software development to describe the earliest version of a product that you can release. In other words, an MVP has just enough features to…
The Product Backlog is a list of all the features and enhancements you want to build for your product or service. As you can see in the image below, it's usually…
The idea behind a minimum viable product (MVP) is that you want to release your product as soon as possible, so you can start gathering feedback from…
While many people agree with this principle, others argue that it has not been proven scientifically. For example, some say there are other factors involved…
Agile Marketing Strategy is a method that allows you to plan, organize, and execute your marketing efforts in a way that responds to…
Organizational structure is the way a business or other entity divides its functions into departments and subdepartments, and then groups those departments into…
Agile velocity is a measure of how much work an Agile team can accomplish in a given time period. It's important to understand Agile velocity because it helps…
The spiral model is a software development methodology that uses repeated cycles of prototyping, testing, and refinement to move from a high-level design to…
The Deming cycle is a system of steps that can be used to improve a process or product. It consists of four…
The Cynefin framework is a tool used to help define the nature of a problem. It is based on the idea that some problems are…
Time to market is a concept that is important for businesses because it determines how long it will take for a company to introduce its product or service into…
Business agility is important because it allows companies to adapt their operations and product lines as necessary, without having to…
17 October, 2022 г.
A RACI responsibility matrix is a table that lists the tasks and responsibilities of each staff member. The matrix also includes who is…
Value stream mapping, also known as value stream analysis, is a lean management tool used to identify and understand the processes involved in…
Working in a distributed team means that you work with people who are not all in the same location. This can be challenging, but…
A distributed team is a group of individuals who are working on the same project, but may not be located in the same physical space. This can include teams that…
17 October, 2022 г.
The Lencioni model is a management framework that identifies five dysfunctions in organizations and provides tools to…
Kotter change model is important because it is a simple and effective framework for managing change. It is also used in the context of…
The Cost of Delay framework is a simple framework that helps companies identify the cost of delay associated with their supply chains. The framework looks at…
The Theory of Constraints (TOC) is a management philosophy that focuses on the importance of identifying and eliminating bottlenecks in order to…
FAANG is an acronym for the five largest U.S. tech companies: Facebook, Amazon, Apple, Netflix and Google. Facebook has…
17 October, 2022 г.
A lead magnet is a free gift that you offer to your customers in exchange for their email address. Lead magnets can be anything from…
A lead magnet is a piece of content that you give away to people in exchange for their email address. Lead magnets are an easy way to build a…
An omnichannel marketing strategy is a way of engaging customers across multiple platforms and channels. The goal of an omnichannel approach is to make…
Content marketing is any form of marketing that uses content to attract and retain customers. This can include blogs, videos, podcasts and…
17 October, 2022 г.
Product virality is one of the most important factors in a company's success because it allows them to reach a wider audience without having to…
The target audience for your brand is the group of people who are most likely to be interested in your product or service. The first step in determining your target audience is…
Account-based marketing is a strategy that focuses on building relationships with key decision-makers at each of your target accounts. It targets your ideal…
17 October, 2022 г.
A landing page is a web page designed to capture traffic from search engines and direct it to a specific offer…
17 October, 2022 г.
CRM marketing is a marketing strategy that integrates customer relationship management (CRM) with marketing. It's a way to…
17 October, 2022 г.
Dropshipping is a business model where the retailer does not keep stock of products, but instead transfers customer orders and shipment details to…
The Google HEART framework is a tool for helping you make decisions about whether to include or exclude certain content from…
17 October, 2022 г.
ROMI metrics are a set of metrics that measure the Return on Marketing Investment. These metrics help businesses understand how much of…
Return on investment (ROI) is a measure of how much money you're making from a particular investment. It's calculated by dividing the profit you made by…
A good metric for retention is the number of users who return to use your product or service within a set period of time. This is called the…
17 October, 2022 г.
SPIN selling is a sales technique that focuses on the customer's needs and interests. The acronym stands for…
17 October, 2022 г.
A good turnover rate is defined as the number of employees who leave a company over a given period of time. The goal of any organization should be to…
Perfect competition is better than monopoly because it is more efficient, has lower prices, and has higher quality products. Monopolies are inefficient and have high prices because they…
17 October, 2022 г.
Agile leadership is a type of leadership style that focuses on team work, flexibility, and collaboration. It's based on the idea that…
The general principles of coaching are: 1. Coaches should use the coach-client relationship to help clients develop their own capacity to…
Agile project management is an approach to managing projects that has been developed over the last 20 years. It is also known as…
Implementing agile manifesto is not an easy task. We need to consider the fact that agile manifesto is a set of values and…
The waterfall model of software development is especially popular in the context of large-scale projects, where it can be used to…
Cross functional teams are groups of people from different departments who work together to solve a problem. They can be internal, like the HR department working with IT to find a new…
Cross functional teams are teams that have members from different functions, or areas of expertise. They are typically used to…
Hypothesis testing is the process of determining whether or not a hypothesis is true, using data that is collected from an experiment. It's a scientific method used to determine…
17 October, 2022 г.
The Agile Manifesto is a document that outlines the core values of agile software development and describes how the industry should approach building software. Agile Manifesto suggests that…
In software testing, usability testing is done to make sure that the software is being used in the way it was intended. This process can be…
17 October, 2022 г.
A/B testing, also known as split testing, is a way to compare two (or more) versions of a page or feature to see which performs better. You can do this by…
Usability testing is a process used to assess the ease of use and learn about how people interact with a product or service. It helps evaluate how…
Venture investment is a high-risk, high-reward proposition. It can be hard to know whether you're going to get a great return on your…
Angel investment, also called seed funding, is the initial capital provided to a new business by an investor. An angel investor is an individual who…
Blue Ocean Strategy is a business strategy concept that aims to create uncontested market space. It's based on the premise that…
17 October, 2022 г.
The fail fast concept is a principle in business that encourages companies to not be afraid of failure, but instead to embrace it and learn from it as…
Fake it till you make it is about putting yourself out there and taking risks. It's about being willing to be seen as a…
The pitch deck is an important part of your company's pitch to investors. It's also an opportunity for you to get a…
A riskiest assumption test is a technique used to identify an assumption in your business plan that could be the most likely to affect your ability to…
17 October, 2022 г.
In order to use this cycle, you need to first develop a hypothesis or idea about what will work best in order to reach your goal. Then…
17 October, 2022 г.
A Definition of Done is a term used in agile software development to define the criteria for a task's completion. It is a list of steps that…
17 October, 2022 г.
An elevator pitch is a short, concise introduction that you can use to explain what your business does in a limited amount of time. An elevator pitch should be…
17 October, 2022 г.
Growth hacking is a term that refers to the process of growing a company's user base. It can be used for any kind of company that has a…
Gaming is the largest entertainment industry in the world. It's not surprising that gaming is so…
17 October, 2022 г.
The term "cold" in this context refers to the lack of prior relationship between the caller and the recipient, as opposed to a…
17 October, 2022 г.
An RFM analysis is a marketing tool that evaluates the relationship between customers and a product or service. The acronym RFM stands for…
17 October, 2022 г.
Venture capital is a form of investment that allows businesses to grow by providing them with funding. This type of funding comes from…
Artificial intelligence, or AI, is the capability of a machine to exhibit intelligent behavior. The term was coined in…
Product/market fit is a term used in startup culture to describe the point at which a product has been designed to meet the needs of…
17 October, 2022 г.
Flow engineering is a process that helps companies to develop and maintain the optimal flow of goods, services, and information through their…
17 October, 2022 г.
Automating tests can be done in a number of ways, but the most common is through the use of a test runner. A test runner allows you to…
17 October, 2022 г.
VUCA describes the world we live in today: a world of rapid change, where you never know what will happen next or how it will affect you…
17 October, 2022 г.
Pair Programming is a software development method that requires two programmers to work together at the same computer, with one programmer writing code and…
QA engineers work on the same team as developers, but they do not write code. Instead, they focus on testing that code and finding any…
17 October, 2022 г.
Continuous Delivery is a software development methodology that aims to automate the software delivery process. It's based on the idea that …
Pair programming is used to improve communication between developers, reduce bugs in projects, and accelerate the learning process for…
Impact mapping is a technique used in Agile software development that helps teams prioritize tasks and features by determining their impact on…
Design thinking is a creative process that helps people develop new solutions to problems. The process is based on the idea that…
17 October, 2022 г.
An Aha Moment is a term used to describe the moment at which you realize something that makes you feel…
17 October, 2022 г.
Lead nurturing is a process used to continue engaging and building relationship with potential customers. The goal of lead nurturing is to…
Zero code development is a software development methodology that allows you to develop applications without writing any code. The idea behind this approach is to…
17 October, 2022 г.
ARPU stands for "average revenue per user." It's a metric that can be used to calculate the amount of…
A motivational psychologist is a professional who helps people develop and maintain healthy relationships, work through problems, and achieve their…
Audience analysis is the process of identifying your audience and understanding their needs, wants, and desires so that you can create an…
The best way to write a roadmap for a project is to start by creating a list of the steps that need to be taken, then prioritize them and break them down into…
17 October, 2022 г.
Scrum consulting is a process in which an expert or group of experts acts as a consultant to help a company that is using scrum in their…
17 October, 2022 г.
Project management is the process of organizing, planning and executing a project to meet the needs of its stakeholders. Projects are an integral part of…
The process of decomposing a project into smaller chunks allows you to assess each piece individually and determine its scope, resources required, and…
Setting deadlines is important because it gives you a sense of urgency, which will help you to prioritize your work. It also helps you to…
There are a few ways to set a deadline in a project. You can use the task list to create a date for each task and then add up the time each task will take to…
The main components of project cycle management are: 1. Project planning: A process that involves identifying the goals, resources, and constraints of…
A good Scrum Master should have a number of qualities. They should be able to communicate clearly, both verbally and in writing. They need to…
A basic project business case should include: • The project's goals and objectives • A description of the…
17 October, 2022 г.
A Scrum expert is a person who has knowledge of the Scrum methodology and can apply it to real-life situations. They may have experience with…
Scrum is a process framework for managing teams and projects. It provides guidelines for how to manage…
A business case is a document that outlines the need for a project, its goals and benefits, and details on how the project will be completed. A business case ensures that…
Product mission and vision are two of the most important components of a business plan. Mission statements are usually short, concise statements that…
A mission statement for a product should be clear and concise, with the goal of communicating the benefits of using that product. The first step is to consider what…
17 October, 2022 г.
A backlog refinement is a process in which the team members review, discuss, and refine the backlog so that it can be used to guide the project. The backlog is created by…
Story points are a way to measure the relative size of user stories. The idea is that if you have two stories that both take…
Poker planning is a process that should be done at the beginning of each development cycle. It's important to take into…
17 October, 2022 г.
Becoming a Scrum Master is a journey, and one that requires dedication and determination. First, you'll need to be sure that…
Planning Poker is a technique for estimating the size of a piece of work. It’s an analog estimation technique, meaning it uses physical objects to…
To score impact on RICE, you need to identify the most important risks and impacts that your organization will experience. You can do this by…
Agile transformation is an approach to business that focuses on rapid delivery, high quality, and customer satisfaction. This is achieved through…
A churn rate is the rate at which customers leave. It's used by companies to measure customer retention, which is one of the most important metrics…
The RICE framework, which stands for Reach, Impact, Confidence, and Efforts, is a method of evaluating your efforts to improve the…
The primary goal of extreme programming is to produce high-quality software quickly with a minimum number of…
18 October, 2022 г.
Category management is an approach when the product range is broken into separate product groups based on same features / shopper needs to make…
20 October, 2022 г.
Shopper Marketing is a type of marketing that focuses on targeting people who are actually in the process of shopping for a product or…
The Lewin change management model, developed by Kurt Lewin, is a framework for understanding how changes in employee behavior can be…
Networking is a way to build a professional network. It's about meeting people who can help you, and being able to…
Networking is essential for any professional to develop their career, but especially so for those who are just…
Drive motivation is a psychological state that drives people to achieve goals. To motivate yourself, you need to…
Motivation is the reason for which someone does something. There are four types of…
There are many ways to motivate yourself. Here are five of the most…
One way to regain a drive motivation is to set goals and be realistic about what you can…
Category management is a process by which a business works to ensure that they are meeting the needs of its customers. This can be done by…
When you're working on a project that requires creativity, it's important to have time management skills. Consider your…
17 November, 2022 г.
Asking for a raise can be a nerve-wracking experience, but it's important to know that there are ways to improve your…
The best way to manage time is through a time management system. There are many…
17 November, 2022 г.
We need time management because we live in a world where there is no more room for mistakes. If you can't manage your…
Financial literacy is the ability to make sound financial decisions. It includes understanding how…
Financial literacy is important because it helps people make responsible decisions about their…
There are three main components of financial literacy. Financial knowledge is the knowledge of how to…
The customer development process is a four-step framework for helping startups find, test, and validate their ideas. The customer development process is a way to create…
17 November, 2022 г.
There's a lot you can learn from the art of saying no. It's an important part of communication, in both your personal and professional lives. Saying no can help you…
21 November, 2022 г.
There's no easy way to fire someone. The best you can do is plan ahead, and make sure that when you're…
The concept of Genchi Genbutsu is important in enterprise Agile projects because it encourages continuous improvement…
The principle of Genchi Genbutsu is a Japanese term that means "Go and see for yourself." It is based on the premise that…