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Тренинги, Курсы, Обучение — Agile, Scrum, OKR
Тренинги, Курсы, Обучение — Agile, Scrum, OKR
Тренинги, Курсы, Обучение — Agile, Scrum, OKR
17 October, 2022 г.
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How to define a North Star Metric?

You should choose the metrics you want to track before you start building your product, so that you can make decisions based on…

What is a North Star Metric?

A North Star Metric is a metric that is used to guide decision-making. It's a single number that helps you understand your business and where it's heading.

It's important to have a North Star Metric because it helps you focus on the things that are most important to your business in a way that won't get bogged down by the details of day-to-day operations.

The best way to determine what your company's North Star Metric should be is through research and analysis. You'll want to start with an overview of where your business has been and where you want it to go, then make sure that your North Star Metric aligns with those goals.

A North Star Metric is a single metric that you use to determine whether your business is successful. It should be something that you can measure, and it should be something that informs your decisions about the direction of your business.

It's not always easy to find the one metric that will do all the work for you, but once you do, it will make it much easier to keep track of what's going on with your company.

North Star Metric is a marketing term used to describe a single metric that you use as a guiding light for making decisions. For example, if you're running an e-commerce business, your North Star Metric might be earnings per customer. As long as that number is increasing, it means you're doing something right—and you can make changes to your strategy based on that metric.

North Star Metric - how to define?

You should choose the metrics you want to track before you start building your product, so that you can make decisions based on data, rather than assumptions or guesses. You should also choose metrics that are easy to measure, like revenue or number of users.

In order to define your north star metric, ask yourself:

  • What do we want our users to do with our product?
  • How many of them are doing it?

The best way to define a north star metric is by asking yourself: What would make me feel successful?

The most common way to define a north star metric is by using a formula: [number of customers] x [average lifetime value (LTV) per customer]. This formula will tell you how much money each customer is worth over their entire lifespan with your company. In order to calculate this number exactly, you'll need some data from past experiences and/or projections regarding future revenue numbers as well as information about how long customers typically stay with your company before they churn out (or leave).

Why we need a North Star Metric?

A North Star Metric is an overarching goal that you can use to guide your business and make decisions. The idea is that you need a single, quantifiable goal that will help you measure the success of your product or service. The metric should be easy to understand and explain, but it should also have enough complexity to give you meaningful data. If you don't have a North Star Metric, it can be difficult to know whether your business is growing or shrinking.

If you're trying to grow your business, having one quantifiable metric will help you:

  • Make decisions about what new features to add or remove from your product
  • Make decisions about which marketing campaigns are most effective (and which ones aren't)

A North Star Metric is a single, key metric that can be used to guide decision-making. It's a way of measuring the success of your business and it gives you a benchmark to compare your performance against.

A good North Star Metric should be:

  • Measurable — You need to be able to measure it, whether that's in dollars or units sold, for example.
  • Helpful — It should help you make better decisions about how to run your business by giving you insight into what's working and what's not.
  • Timely — You should be able to find out quickly whether your business is doing well or not. This way you can make changes before things get too bad!

At the end of the day, we are all trying to reach a goal.

That goal may be to grow our company, increase profits, or get more customers.

But without a North Star Metric, it's hard to know if we're on track and making progress toward that goal.

It's easy for us to get bogged down in the day-to-day tasks that come with running a business and lose sight of what we're working toward.

A North Star Metric gives you something to measure against so you can see how you are doing against your goals—and adjust accordingly if needed!

A North Star Metric is a key indicator of the health of your company. It's the one metric that you can look at and say, "If this number goes up, then everything else will be okay."

For example, if you're a software company that sells subscriptions to your product, then one of your North Star Metrics would probably be something like "average revenue per user." If that number goes up, then it means that more people are paying for your product—which is good!

You might also have a North Star Metric for how many users are using your service. Or maybe it's number of new users each month. You can have multiple North Star Metrics depending on what you're measuring and how good those numbers need to be in order for the business to succeed.

Right North Star Metric choice

The right North Star Metric is the one that allows you to see your business's overall progress. It's a measurement that lets you know whether or not you're on track to hit your goals, and it should be based off of the work that will make the biggest difference in your company.

For example, if your goal is to increase sales by 10%, then your North Star Metric might be revenue growth over time. But if your goal is to get more people to sign up for your service, then maybe it's number of new customers per month.

I'm going to give you an example of what a right North Star Metric looks like.

If you're in the business of making clothes, then your North Star Metric might be to sell one million garments per year.

That number is important because it gives you context for the size of the market and how much you need to sell to make it profitable. It also gives you a way to measure success: if you're not selling that many garments, then it's time to reevaluate how you're doing things, because there's no way around it—you're failing at your goal.

The North Star Metric is a key performance indicator that allows you to track how well your company is doing at achieving its goals. It should be a single, clear metric that can be used as a focus for strategic decisions and resource allocation.

For example, if you are a company that makes custom furniture and you want to be the best in the industry, then your North Star Metric might be customer satisfaction. You could measure customer satisfaction by asking customers about their experience with your furniture, and comparing those results to similar companies in the industry.

If your company has multiple business lines, each one can have its own North Star Metric—for example, if you have both an online store and brick-and-mortar stores, then you could use sales numbers from each line as your metrics.

For example, if you have a website that offers financial advice to customers, then one of your North Star Metrics would be the number of clients who are able to pay off their debts within one year of visiting your site. If you have a restaurant that offers healthy meals for families with children, then one of your North Star Metrics might be the number of children who eat at your restaurant each week.

The right North Star Metric is a popular business term that refers to a metric that drives the company's most important goal. It's a way of finding what's most important for your business, and making sure you're always heading in the direction of that goal.

The idea is that if you have too many metrics, or metrics that are not clearly defined and agreed upon, it can be hard to know which ones are actually important. You might find yourself running around in circles, or trying to hit too many goals at once without accomplishing any of them. But if you focus on one single metric, and make sure everyone in your company knows what it is—and why it's so important—then you'll be able to run your business more efficiently.