Get All Materials From Our Trainings — For Free
Тренинги, Курсы, Обучение — Agile, Scrum, OKR
Тренинги, Курсы, Обучение — Agile, Scrum, OKR
Тренинги, Курсы, Обучение — Agile, Scrum, OKR
17 October, 2022 г.
7 Reviews Total, Average 4 from 5

How to Do a PEST Analysis?

PEST analysis is a way to analyze the external factors that could influence your business. You can use it to help you make strategic decisions about…

How to do a PEST Analysis?

PEST analysis is a way to analyze the external factors that could influence your business. You can use it to help you make strategic decisions about how to market, sell, and distribute your product or service.

To do a PEST Analysis, you need to think about the following four things:

Political: What laws, regulations, and policies affect your business?

Economic: What are the trends in your industry as far as economy and competition?

Social: How do social factors affect your business?

Technological: What technologies are changing how customers buy and use products or services like yours?

A PEST analysis is an analysis of the external factors that can affect a business. It is a tool for assessing the impact of political, economic, social, technological and environmental factors on any business. This analysis is useful to help you identify external factors that may affect your business plan and forecast future developments.

The acronym "PEST" stands for "political, economic, social and technological". Each letter represents a different category of external factor.

To do a PEST analysis:

  1. Identify the PEST categories that are relevant to your business — make sure you select at least three categories from each of the four groups (political, economic, social and technological) in order to cover all of the possible areas of influence on your business.

  2. Once you have identified which categories are relevant to your business, make notes about each category — these notes will form part of your PEST analysis report later on in this process

  3. Now it's time to identify what potential impacts these factors could have on your company's growth or development over time — think about how these factors might affect different aspects of your business like production costs or marketing strategies for example

Обучаем управленческим IT–профессиям — с оплачиваемой стажировкой, практикой и последующим трудоустройством