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Тренинги, Курсы, Обучение — Agile, Scrum, OKR
Тренинги, Курсы, Обучение — Agile, Scrum, OKR
Тренинги, Курсы, Обучение — Agile, Scrum, OKR
17 October, 2022 г.
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What are the 4 types of customer segmentation?

Customer segmentation is a marketing strategy used to divide customers into groups based on their preferences, needs, and behaviors. It allows marketers to develop marketing strategies…

What are the 4 types of customer segmentation?

Customer segmentation is a marketing strategy used to divide customers into groups based on their preferences, needs, and behaviors. It allows marketers to develop marketing strategies that are more tailored to the customer group's needs, encouraging the customer group to buy more often and spend more money.

The main goal of customer segmentation is to increase sales by improving communication between the company and its customers. The company will know who its target audience is, what they want from it, and how they behave so they can cater marketing strategies towards them.

Customer segmentation helps companies develop strategies that appeal to the needs of specific groups of customers. It also allows them to market their products more effectively by targeting specific groups with messaging that is relevant to what they need.

Segmentation helps businesses identify which customers are most profitable and what makes them so, so that they can focus their efforts on those customers who will bring in the most revenue. It also helps businesses better understand how their products are used, how they could be improved, and which marketing strategies are most effective for their target audience.

The four types of customer segmentation are demographic, geographic, psychographic and behavioural.

Demographic segmentation is based on the customer's age and sex. For example, if you are selling baby clothes, you might target women in their 20s who are pregnant or have young children.

Geographic segmentation is based on where customers live. For example, if you are selling drinks at an outdoor event near a university campus, your target market would be students who live nearby.

Psychographic segmentation is based on how customers think about themselves and their lives. For example, if you were selling designer clothes to teenagers who liked to wear cool new outfits every week, you might want to target them by offering discounts for customers who buy multiple items at once or use social media as part of their marketing strategy.

Behavioural segmentation is based on what customers do with products or services. For example, if someone buys a lot of shoes from one brand of shoe store every week then that person might be interested in buying more shoes from that same store (assuming they like those shoes).