What does cold call mean?
Cold calling is the practice of making sales calls to potential customers who are unknown to you.
The term "cold" in this context refers to the lack of prior relationship between the caller and the recipient, as opposed to a warm introduction from a mutual acquaintance. When you cold call, you are introducing yourself as an unknown entity—just another business person trying to sell something.
Cold calling is a sales technique used to generate new business.
A cold call is a telephone call made to a prospect that has not previously been contacted by the caller, or has not been contacted for some time. This can be contrasted with warm calls, which are calls made to existing customers or prospects who have recently engaged in a purchase or transaction with the company.
Cold calling is the practice of making contact with someone who has not asked you to make contact. Cold calling is often used in sales, but can also be used by other professions such as marketing and public relations. The practice of cold calling is controversial because it involves interrupting people who are not expecting a call from you.
The purpose of cold calling is to gain information about the lead or prospect, and then follow up with them in a more personal way. This is called "warm calling." Warm calling is more effective than cold calling because it shows that you've done research on them (and their company) before reaching out.
Cold calling can be successful if you know what you're doing—and if the person on the other end of the line isn't put off by being interrupted.
Cold calling is a method of selling by telephone. It involves dialing random phone numbers and trying to convince the consumer on the other end of the line that they should buy something from you. Cold calling can be done in person or over the phone, but has been most commonly associated with telephone sales.