The principle of Genchi Genbutsu is a Japanese term that means "Go and see for yourself." It is based on the premise that, in order to be truly informed, one must go and see the subject of their inquiry firsthand. In other words, you can't just read about something—you have to experience it first-hand.
The concept was first introduced in the 1980s by Japanese businessman Shigeo Shingo and has since been adopted by many industries. The principle has been particularly useful for manufacturing companies, which benefit from having employees who are able to see how their products are put together in person.
This is an important concept in business because it helps you avoid making decisions based on assumptions and hearsay. Instead, you'll get a firsthand look at the situation so you can make an informed decision based on facts.
This can be done in a number of ways: visiting employees at their offices, meeting with them one-on-one, or even just walking around your company to see how things are going.
The idea behind Genchi Genbutsu is that if you want to improve something, you have to understand what's going on at its source—you have to go there. You can't make changes based on assumptions or guesses about what's happening. You need real, hard data about exactly what's happening in order for change to be effective and sustainable.