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Тренинги, Курсы, Обучение — Agile, Scrum, OKR
Тренинги, Курсы, Обучение — Agile, Scrum, OKR
Тренинги, Курсы, Обучение — Agile, Scrum, OKR
17 October, 2022 г.
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What is an RFM analysis?

An RFM analysis is a marketing tool that evaluates the relationship between customers and a product or service. The acronym RFM stands for…

What is an RFM analysis?

An RFM analysis is a marketing tool that evaluates the relationship between customers and a product or service. The acronym RFM stands for "Recency, Frequency, Monetary value." Recency refers to how recently someone has made a purchase; frequency is how often they have made purchases over time; and monetary value is the amount of money spent by the customer.

The RFM analysis helps marketers determine which customers are most valuable to the business, so that they can focus their efforts on retaining those customers instead of trying to acquire new ones. It's a way to determine the value of a customer and predict how likely they are to buy from you again, based on their past behavior.

It's used in marketing to help determine which customers are worth it to spend time and money on.

The goal of an RFM analysis is to identify which factors are most important in determining whether or not a customer will become loyal, and to use that information to target specific groups with marketing campaigns.