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Тренинги, Курсы, Обучение — Agile, Scrum, OKR
Тренинги, Курсы, Обучение — Agile, Scrum, OKR
Тренинги, Курсы, Обучение — Agile, Scrum, OKR
17 October, 2022 г.
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What is a value proposition?

A value proposition is a statement of how your product or service will add value to your customers. It's the reason that people should choose to buy from you…

What is a value proposition?

A value proposition is a statement of how your product or service will add value to your customers. It's the reason that people should choose to buy from you instead of from another company, and it should reflect the unique benefits your business provides.

A good value proposition does two things: it explains who the customer is, and it shows how you can help them. In other words, it identifies what problem your product or service solves and how it solves it.

The value proposition is the unique way that a company sells itself to its customers. It's why people choose one product over another and it's also the reason for the existence of the product or service being sold. A value proposition can be expressed in a number of different ways, but it typically contains five core elements:

  1. Who you are

  2. What you offer

  3. Why you offer it

  4. Why it matters to your customers

  5. How it compares to other options

A value proposition is a promise to your customers that you will solve their problems or meet their needs. It’s what makes them feel like they can trust you, and it's one of the most important parts of your business.

The best way to create a value proposition? Think about what your customers want when they come to you for help with something. Then, outline how you can make it happen for them.

Why value proposition is important?

Value proposition is one of the most important parts of your business. It helps you to define your brand and what you do. It also allows you to understand what makes you different from other companies in the same industry.

Your value proposition should answer the following questions: Why should customers buy from you instead of your competitors? What sets you apart from everyone else? How can you show potential customers that they need your product or service?

If you can't answer these questions, then it's time to start working on your value proposition.

A value proposition is a statement that describes the benefit your business offers to potential customers. It's what you're offering and why it's worth buying.

A value proposition can be the difference between a successful business and one that fails, so it's important to get right.

The elements of a good value proposition include:

  • Who you're targeting (the demographics)
  • What problem you solve for them (the problem statement)
  • How you solve this problem (the solution statement)

Value proposition is an important aspect of business and marketing because it helps you to understand what you're selling, why it's important, and how it will be useful to your customer. It also helps you to identify any holes in your product or service that need to be filled before you can offer it to your customers.

Value proposition helps you define your business, create a unique selling proposition, and highlight the value that you provide to customers. It can also help you set price points for your products and services.

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