Growth hacking and marketing are two related, but different things.
Growth hacking is a method of marketing that focuses on rapid growth by leveraging technology and data. It's typically used to grow a new product or service and is based on experimentation with different tactics to see what works best.
Marketing, in contrast, is a broader term that covers all aspects of getting a product or service into the hands of consumers. It includes advertising, branding, public relations, and sales strategies.
Growth hacking and marketing are two different things, but they overlap in many ways.
Growth hacking is a set of techniques used to grow a business. It's based on data and analytics, and it's focused on achieving rapid growth through experimentation. Growth hackers don't rely on traditional marketing tactics—they use creative means to increase a company's visibility and make it attractive to new customers.
Marketing, on the other hand, is a broader term that encompasses all of the ways companies grow their businesses by getting their products in front of people who might want them. Marketing can include advertising, public relations, branding, community management—all kinds of things that help you get your product out there in front of the right people at the right time.
Growth hacking and marketing are both techniques used to attract new users and increase revenues. But they have different goals.
Growth hacking focuses on getting users to try your product for the very first time, and then getting them to return and use it again. Growth hackers spend their time on things like designing an attractive landing page and using social media sites to find people who may be interested in the product. They want to make sure that people who visit their site will actually stick around and become customers.
Marketing, on the other hand, is about making sure that existing customers continue using the product by providing them with interesting content or incentives for staying with you for longer periods of time. Marketing often involves advertising campaigns or email campaigns that encourage users to come back frequently.