The ICE scoring model is an evaluation tool that measures the impact, confidence, and ease of use of a product. The acronym ICE is used to describe the three categories that are measured by this tool:
Impact: how much of an impact will using this product have on the user's life? Will it make a difference?
Impact includes factors like how much time it will save or make available to spend with family/friends/etc., how much money it'll save, and if it will improve health (either physical or mental).
Confidence: how confident are we that this product will live up to its claims? Confidence includes factors like how reliable the company is and if there are any guarantees for satisfaction.
Ease: how easy will this product be for you to use? Ease includes factors like how intuitive it is, whether it requires a lot of training or not, etc.