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Тренинги, Курсы, Обучение — Agile, Scrum, OKR
Тренинги, Курсы, Обучение — Agile, Scrum, OKR
Тренинги, Курсы, Обучение — Agile, Scrum, OKR
17 October, 2022 г.
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What is product mission and vision?

Product mission and vision are two of the most important components of a business plan. Mission statements are usually short, concise statements that…

What is product mission and vision?

Product mission and vision are two of the most important components of a business plan. Mission statements are usually short, concise statements that describe why a product or service exists in the first place, while vision statements are longer-term goals for what a company wants to accomplish over time.

Product missions generally focus on why a product or service is needed in the first place. They often describe how the product will help people in some way or solve a problem for them. For example, if you're selling an online tutoring service, your mission statement might be: "We help students get better grades by connecting them with top tutors who can help them understand difficult concepts."

Vision statements are more about where you want your business to be in five years or ten years from now. If you sell online tutoring services and you've had success getting new customers through social media ads, then you might use a vision statement like this: "In five years' time, we will have reached 100% market penetration of our target audience."

Product mission and vision are two similar but distinct ways to describe the goals of a product.

Product mission is a high-level statement of what the goal of that product is, and it's usually expressed in terms of who the product is for and what problem it solves. A good example would be "We make digital tools that support people doing the work of social justice."

Product vision goes one step further: it describes not only what the product is, but also why it exists. A good example would be "We want to empower people doing social justice work with digital tools so they can do more good."

Product mission and vision is the process of defining your product's purpose, its reason for existing. It's a statement of what you want your product to be, and it helps you determine where to focus your efforts.

It's important to distinguish between the two: the mission is what drives your product forward, while the vision is about where you're going with it. The mission answers questions like "What does my product do?", "Who does it serve?", and "Why does it exist?" The vision answers questions like "How big can this get?" and "What impact will it have?".

The product mission and vision are two different but related concepts. The mission explains why a particular product should exist, while the vision describes what it will look like when it is completed.

The product mission is a short, clear statement that explains why the company believes its product is necessary. It can be as simple as "To help people find jobs," or it can be more complex and include specific goals for how the company intends to achieve this goal. A mission statement should also include a description of who the company's target market is and what value they provide to them.

The product vision has many components, including what the technology will look like when it's complete and how it will be used by consumers. The vision also includes details about how this technology will impact businesses and society as a whole; for example, if you're creating software for restaurants to use for online orders, your vision might include information about how this software will benefit both customers and restaurants alike by reducing wait times at restaurants while also boosting customer satisfaction with their experience at these establishments.

The product mission is the reason why the company exists. It's the thing that they want to accomplish with their product.

The product vision is what the company wants their product to be in the future. It's an aspirational statement of where they want to take their product and how it can help people achieve their goals.