The VoC can help businesses understand what their target audience is thinking and how they want to be treated. By understanding the VoC, companies can create more effective marketing campaigns that speak directly to their customers' needs.

The Voice of the Customer, or VoC, is a term used in business and marketing to describe the needs and wants of customers. The VoC is what customers say they want and need, as well as what they don't like about products and services.

The Voice of the Customer can be used to inform any number of marketing efforts, including:

• Product design
• Marketing campaigns
• Customer support

VOCs can be collected in many different ways: through surveys, phone calls, focus groups, or through social media platforms like Twitter and Instagram.

The Voice of the Customer is an approach to business that focuses on understanding and responding to your customers' needs. It's also a method for gathering information about those needs, collecting feedback, and using that information to improve your business.