Our goal is to prepare you for successful start in Product Manager role
Hard-skills training, with the development of new skills on real commercial products
You will learn how to manage a product team
The efficiency of your employees and colleagues depends on your management skills
Scrum, HADI cycle, Design Thinking, Impact Mapping, OKR
Organization of 121 meetings, strategic sessions, product pitches and demo days
You’ll learn Customer Development
You will be able to communicate with your users, it's not so scary
You will learn how to interview prospective customers
You will study the behavior patterns of your target audience
You will begin to think about the value of the product
Value propositions will help the product sell in the first and second conversions
The value stream will give the user something that is useful to him, not priceless
You will focus the team on value, not useless Feature Management
You will learn to calculate Unit Economics
You will learn to predict and make assumptions for business models
You will learn easily navigate through most product metrics
You will be able to justify management decisions with the help of numbers
You will master pirate metrics
Almost no one works on an acquisition based on unit economics… but you will
You will learn the mechanics of retaining and returning users to the product without inflating costs
You will be able to build a referral program to grow almost free referrals
You will study end-to-end analytics
All businesses dream of transparent analytics of what is happening in real time, but this does not happen
But you can customize existing and implement new tools to increase ROMI
Build dashboards, identify dysfunctions and deviations from the norm, solve problems — we will teach you to do that
You will learn to calculate metrics
Metrics are not just numbers, they are product navigation
Unit economics is a tool for making management decisions
End-to-end analytics is business transparency from product to conversions
You’ll learn to manage developers
Whatever language the guys code, you can understand the architecture of the code with them
Whatever the programmers tell you, you will find a common language with them in any disputable situation.
The phrase «I’m not a developer, I don’t understand» will no longer apply to you
You’ll deep dive into Lean Startup principles
We will teach you Lean Startup methodology, so as you won’t waste money… or almost won’t waste
You will be able to develop your own Lean Startup strategy based on running micro experiments
You’ll learn lots of cases of Lean Startup usage in real-life market situations
You will learn how to defend ideas in front of top management
All TOPs have different motivation and you will learn to recognize it to build effective communication
You will be able to defend your own cases and justify the budget for the development of new projects
You will learn how to handle managerial objections and establish feedback loops
You’ll build product’s roadmap
Do you need to go somewhere, and not into the unknown? You will learn how
There is a polar star, and in product management it is the North Star Metric, which will lead to profit
The roadmap has signs, without which it will not be possible to navigate along it — let's study them
You’ll learn product design
Now it is not as difficult as it was 5 years ago, but there are still nuances
You will be able to design mockups and demo them in front of the team and stakeholders
You will learn not to wait for a designer for 10 days, but simply to do what is needed at the moment
User Story Canvas for writing users stories
You will be able to use the User Story Canvas tool and learn how important it is to have a story map and to manage your backlog effectively
You will be able to write user stories in a way that provides value to stakeholders and helps to prioritize them based on business needs
You will learn how to conduct user research and decompose user stories using Agile approach.
Value Stream, Value Proposition, Value Delivery Map
You will study the Value Stream, Value Proposition and Value Delivery Map lean manufacturing tools to understand the description of the customer experience from the beginning to the end of product delivery
You will learn how to create a value delivery map, which is both a quality strategy development tool and an important project management tool
You will learn about the concepts behind value stream management and how to use them to achieve a higher degree of efficiency and effectiveness in your organization
Development management
You will learn how to manage the relationship between requirements, tools, and processes, which is vital to successful software development.
You will learn to negotiate and manage complex projects, lead others, solve problems and promote your ideas in a dynamic environment where everything has to be done yesterday
You will be able to turn your goals into real plans and achieve them
Goals and objectives in Scrum team
You will learn how to formulate effective goals and how to guide a team to achieve them
You will learn how to increase the percentage of tasks completed
You will be able to increase the efficiency of tasks
Key features of the product context
You will learn to identify the key features of the product context
You will be able to choose the best solutions for organizing your team
You will be able to achieve greater productivity of your team
You will learn how to prioritize tasks according to RICE and ICE models
This will help you prioritize product ideas and features.
You will be able to implement only those features that will bring maximum effect at minimum cost.
You will be able to manage the backlog of the sprint and product, prioritizing their elements according to the scale of value and effort
Competencies and tools of Product Owner
You will find out what competencies and tools Product Owner should have
You will complete Product Owner certification and hands-on training for PSPO1 testing/certification for Product Owners
You will learn what role Product Owner performs and what influence he has in the Scrum team
You will become Scrum Master with the potential to grow to Product Owner
You will be able to conduct Scrum Product Development in an uncertain environment
You will learn how to create Backlog Refinement and Sprint Goal Definition
You will understand how to make a cross-functional team effective
The core competencies of product manager whose responsibility is to increase value and profit
You will get acquainted with the competencies of a successful manager
You will learn about the relationship of this role with other departments such as marketing, sales, finance and IT, as well as best practices developed over time by experienced managers
You will learn how to implement organizational change that involves both leadership and employee engagement
Value / Effort Matrix and X-Matrix
You will learn how to prioritize team development tasks
You will be able to distribute tasks that will actually be completed in a sprint
You will only be able to complete tasks that will provide more value
